A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it. -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from snappy transitions to knocking the competition, from grabbers to clinchers. There are 62 ways to say exciting alone; 57 variations on reliable ! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:
- Cross-referencing of word categories to stimulate creative thinking
- Advice on targeting words to your specific market
- Tips on word usage
- A thorough index
- A concise copywriting primer
- A special section on selling yourself
