8-Second PR: New Public Relations Crash Course

8-Second PR 2nd Edition (2022) is a New Public Relations Crash Course 20 New Strategies for a Post-Pandemic World! Learn PR Secrets to get national media interviews, and increase sales using the power of publicity! Are you ready to take your brand to the next level and hype yourself using earned media interviews (TV, print, radio, podcast) that are 3x more valuable than any paid ad? Make this your most successful year using this proven 8-step publicity process! This updated 8-Second PR (2022) can teach you how to develop a Wow Story, relevant media hooks and powerful pitches to secure hundreds of national, local and podcast interviews. Find out how to get your brand story covered by traditional media (TODAY Show, CNN, PBS, BBC World News, TIME, The Wall Street Journal, NPR Marketplace, Fast Company, Psychology Today) and digital PR (podcasts, influencers, social media, videos, blogs) so you can increase your credibility, brand awareness and Search Engine Optimization (SEO). With the average attention span of an adult now being 8 seconds (less than a goldfish), you can learn how to be clear, concise and compelling in all your marketing messages, media pitches and interviews. Based on 15+ years of marketing and public relations experience, youll learn Award-Winning Author Liz H Kellys PR Success Strategies with priceless case studies and templates that most agencies would never share. If you are a brand, expert, author, CEO, small business, entrepreneur, speaker and/or marketing professional, this PR for Dummies style book is a must-have and includes new tips for how to: - Develop PR strategies that attract national interviews using the New Story Reinvention Chapter. - Brainstorm timely media hooks and talking points so reporters call you for interviews within 5 minutes! - Be a Great Guest with impactful soundbites so you get invited back. (New!) - Measure media results and Calculated Publicity Value for TV interviews. - Get 30+ podcast interviews for 1 book or business. (New!) - Write compelling content that enhances your thought leader brand. - Create a Digital Press Kit with assets so youre ready when a reporter calls! (New!) - Maximize your author reach on Amazon via search, promotions and reviews. (New!) - PLUS - 8 updated PR Superpowers & Bonus Content Surprises! (New!)