Why do so many business owners dread looking at the numbers? They make excusesThey dont have timeThats what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they areand they need to take control.
As a small-business owner, financial statements are your most important toolsand if you dont know how to read them and understand their implications, you cannot possibly steer your business successfully.Accounting for the Numberphobic demystifies your companys financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your businessand impacts your decisions. You will discover:
How your Net Income Statement is the key to growing your profits How to identify the break-even point that means your business is self-sustaining Real-world advice on measuring and increasing cash flow What the Balance Sheet reveals about your companys worth And more
Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.
