Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Advertising Account Planning: Planning and Managing an IMC Campaign
Brand: M.E.Sharpe
$16.48 - $300.00
- UPC:
- 9780765625649
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2010-12-17
- Author:
- D. W. Jugenheimer;L. D. Kelley
- Language:
- english
- Edition:
- 2