Advertising Account Planning: Planning and Managing an IMC Campaign

Brand: M.E.Sharpe

$12.50 - $300.00
(No reviews yet) Write a Review
UPC:
9780765625649
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2010-12-17
Author:
D. W. Jugenheimer;L. D. Kelley
Language:
english
Edition:
2
Adding to cart… The item has been added

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression