Advertising Account Planning: Planning and Managing an IMC Campaign

Brand: M.E.Sharpe

$16.48 - $300.00
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UPC:
9780765625649
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2010-12-17
Author:
D. W. Jugenheimer;L. D. Kelley
Language:
english
Edition:
2
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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression