ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
$27.58 - $34.48
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
- UPC:
- 9780324321432
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2006-01-20
- Author:
- Terence A. Shimp
- Language:
- english
- Edition:
- 7
Pearson
Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
$13.49 - $146.09
McGraw Hill
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
$276.22 - $345.28