There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say yes . Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness; and how successful persuaders exploit the psychological triggers that cause people to subconsciously move from no to yes .
Artful Persuasion: How to Command Attention, Change Minds, and Influence People
Brand: AMACOM
$16.47 - $27.23
- UPC:
- 9780814470633
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2000-04-11
- Author:
- Harry Mills
- Language:
- english
- Edition:
- 1 Ed