This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Attitudes and Persuasion--Classic and Contemporary Approaches
Brand: William C Brown Pub
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Brand: William C Brown Pub
Attitudes and Persuasion--Classic and Contemporary Approaches
- UPC:
- 9780697065513
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1981-06-01
- Author:
- Richard E. Petty
- Language:
- english
- Edition:
- 1st
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