Basic Marketing Research (4th Edition)

Basic Marketing Research (4th Edition)

$133.14 - $166.43
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UPC:
9780132544481
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2011-07-23
Author:
Naresh K. Malhotra
Language:
english
Edition:
4
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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