Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Basic Marketing Research (4th Edition)
$21.44 - $105.79
- UPC:
- 9780132544481
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2011-07-23
- Author:
- Naresh K. Malhotra
- Language:
- english
- Edition:
- 4
Basic Marketing Research
$52.04 - $62.03
Marketing Management (4th Edition)
$14.88 - $59.24
Services Marketing (4th Edition)
$31.70 - $38.30
Marketing Research (7th Edition)
$12.49 - $48.02
Marketing Research (6th Edition)
$83.30 - $158.69
Research Methods in Psychology: 4th edition
$16.06 - $25.99