Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies

Drawing from lessons learned during founding and running a successful paid search agency, Discosloth cofounders Gil & Anya Gildner describe the critical elements of success in starting an agency that works...and then keeps on working. The Discosloth approach to successfully building a profitable and sustainable agency revolves around five factors: specialization, simplicity, branding, cashflow, and adjacency to revenue. By finding a niche, developing an inbound lead process, becoming an expert, leveraging the power of content creation, and above all making sure that your cashflow and margins can withstand unexpected downturns, this book explains both common pitfalls & hard lessons learnt by micro-agency founders across the world. REVIEWS OF BUILDING A SUCCESSFUL MICRO-AGENCY: There is a longevity and stability to building a business the right way that is too often overlooked by the "SCALE IT TO THE MOON" crowd. In their latest book, Gil & Anya graciously open up their agency processes and philosophy to walk us through how they have managed and built their successful micro-agency. As a fellow "micro-agency" owner trying to do the same thing, this book is worth its weight in gold. The revolution of "stability over scaling" has begun, and Gil & Anya are leading the pack. Kirk Williams, owner of ZATO, author of Stop the Scale: Building a Digital Agency You Actually Like