The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Building Brand Authenticity: 7 Habits of Iconic Brands
Beverland Michael
$193.51 - $236.88
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Beverland Michael
Building Brand Authenticity: 7 Habits of Iconic Brands
- UPC:
- 9780230580312
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2009-10-22
- Release Date:
- 2009-11-24
- Author:
- M. Beverland
- Language:
- english
- Edition:
- 2009
Brand: Rockport Publishers
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
$48.04 - $300.00
