This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
- UPC:
- 9780072865783
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2005-01-21
- Author:
- F. Robert Dwyer;John Tanner
- Language:
- english
- Edition:
- 3
Brand: Business And Economics
Business Marketing: Connecting Strategy, Relationships, and Learning
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Brand: McGraw-Hill/Irwin
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