Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
Business Marketing Management: B2B
$47.94 - $59.93
- UPC:
- 9780324581676
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2009-02-13
- Author:
- Michael D. Hutt;Thomas W. Speh
- Language:
- english
- Edition:
- 10
Ideapress Publishing
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
$12.14 - $18.69
Marketing Management
$20.46 - $25.57
Business Management
$94.37 - $117.96
A Preface to Marketing Management
$147.55 - $184.44
