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Fighting for Air: The Battle to Control America's Media

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Cengage Learning

Creative Strategy in Advertising

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Writing & Reporting News: A Coaching Method (Wadsworth Series in Mass Communication and Journalism)

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Cengage Advantage Books: This is PR: The Realities of Public Relations

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Public Relations Cases

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Cold War, Cool Medium: Television, McCarthyism, and American Culture (Film and Culture)

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Writing for Television, Radio, and New Media (Broadcast and Production)

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Public Relations Writing: Form & Style (with Errata Sheet)

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Roger Baron

Advertising Media Planning, Seventh Edition

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Clemens of the Call: Mark Twain in San Francisco

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Cengage Learning

Public Relations Writing: Form & Style

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Media/Impact: An Introduction to Mass Media

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