Retailing

Retail Buying: From Basics to Fashion

The New Rules of Retail: Competing in the World's Toughest Marketplace

Peter Watson

The German Genius: Europe's Third Renaissance, the Second Scientific Revolution, and the Twentieth Century

Brand: South-Western College Pub

Strategic Management: An Integrated Approach

Kit Yarrow

Decoding the New Consumer Mind: How and Why We Shop and Buy

Cengage Learning

Internet Marketing: Integrating Online and Offline Strategies

imusti

Social Media Strategy: Marketing and Advertising in the Consumer Revolution

Rick Segel

Retail Business Kit For Dummies

Prentice Hall

Strategic Management: Concepts (13th Edition)

Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

ACNielsen

Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs

Association for Fundraising Professionals

The Big Book of Benefit Auctions