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Principles of Marketing (17th Edition)
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Market-Based Management (5th Edition)
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Public Relations Campaigns and Portfolio Building
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Strategic Communications Planning for Effective Public Relations and Marketing
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Principles of Marketing, 12th Edition
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Tested Advertising Methods
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Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed
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Successful Telephone Selling in the '90s
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