Marketing & Sales

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Brand: Jossey-Bass

The Human Brand: How We Relate to People, Products, and Companies

The Art of the Sale: Learning from the Masters About the Business of Life

Contemporary Advertising with PowerWeb and CD-ROM

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Brand: Atomic Dog Publishing

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy

Selling ASAP: Art, Science, Agility, Performance

Brand: powerHouse Books

Lovemarks

What Would Jesus Buy?: Fabulous Prayers in the Face of the Shopocalypse

Brand: Prentice Hall

The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

Brand: BIS Publishers

Convivial Toolbox: Generative Research for the Front End of Design

Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt