Advertising

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

Brand: M.E.Sharpe

Advertising Account Planning: Planning and Managing an IMC Campaign

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand: Kaplan Business

Getting to 'Closed': A Proven Program to Accelerate the Sales Cycle and Increase Commissions

Brand: SAGE Publications, Inc

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

imusti

A Technique for Producing Ideas (Advertising Age Classics Library)

Marketing: An Introduction (9th Edition)

Advertising Research: Theory & Practice (2nd Edition)

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Contemporary Advertising with PowerWeb and CD-ROM

Brand: powerHouse Books

Lovemarks

Brand: SAGE Publications, Inc

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)