Advertising

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

Brand: Berrett-Koehler Publishers

Attracting Perfect Customers: The Power of Strategic Synchronicity

The Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

Essentials of Contemporary Advertising

Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

THAMES HUDSON

Hegarty on Advertising

Kilbourne, Jean/ Pipher, Mary (FRW)

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Brand: Wiley

Marketing Mistakes and Successes

Brand: Bard Press

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires

Brand: McGraw-Hill

Media Planning: A Practical Guide

Brand: Emerson Church Publishers

How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets

Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)