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Essentials of Marketing (Available Titles CengageNOW)
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Framework for Marketing Management (5th Edition)
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
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Optimal Database Marketing: Strategy, Development, and Data Mining
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Routledge
Sales Force Management: Leadership, Innovation, Technology - 11th edition
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Market-Based Management (5th Edition)
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Tested Advertising Methods
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Createspace Independent Publishing Platform
Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
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