Marketing

Jossey-Bass

Brand Relevance: Making Competitors Irrelevant

Brand: Transaction Publishers

Personal Influence: The Part Played by People in the Flow of Mass Communications

The Handbook of Marketing Research: Uses, Misuses, and Future Advances

Brand: NYK Press

The Mentor: The Dream, The Struggle, The Prize

Power Brands: Measuring, Making, and Managing Brand Success

imusti

Marketing Communications

Satisfaction: How Every Great Company Listens to the Voice of the Customer

Capstone

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

Brand: Kogan Page Business Books

Scoring Points: How Tesco is Winning Customer Loyalty

Cengage Learning

Global Marketing

Cold Calling Techniques (That Really Work!)

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods