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Product Design and Development, 4th Edition

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Consumer Behavior: Buying, Having, and Being (11th Edition)

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Marketing Research (6th Edition)

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Tech Manual for SPSS, Excel and SAS for Marketing Research: An Applied Orientation

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Consumer Behavior: Building Marketing Strategy

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Venkatesan Rajkumar

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

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Brand: SAGE Publications, Inc

Ethnography for Marketers: A Guide to Consumer Immersion

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Principles of Marketing, 12th Edition

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Foundations of Marketing Theory: Toward a General Theory of Marketing

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Kogan Page

Organic Social Media: How to Build Flourishing Online Communities

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Hweryho

Deploy Empathy: A practical guide to interviewing customers

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Routledge

Sales Force Management: Leadership, Innovation, Technology

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