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The Guilford Press

Primer of Public Relations Research

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Portfolio

Eat Their Lunch: Winning Customers Away from Your Competition

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The User Experience Team of One: A Research and Design Survival Guide

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Berrett-Koehler Publishers

Hello, My Name Is Awesome: How to Create Brand Names That Stick

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McGraw-Hill Education

ISE Consumer Behavior: Building Marketing Strategy

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Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

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Pearson

Consumer Behavior (What's New in Marketing)

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