Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition

Brand: Career Press

$32.50 - $45.48
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UPC:
9781601630308
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2008-09-15
Author:
Benjamin Gilad
Language:
english
Edition:
1
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Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes game of planning, marketing, and selling.