Buyology: Truth and Lies About Why We Buy

NEW YORK TIMES BESTSELLER A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.Time How much do we know about why we buy? What truly influences our decisions in todays message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing studya cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interestand drives us to buy. Among the questions he explores: Does sex actually sell? Does subliminal advertising still surround us? Can cool brands trigger our mating instincts? Can our other sensessmell, touch, and soundbe aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seducedor turned offby marketers' relentless attempts to win our loyalty, our money, and our minds.