Consumer Behavior (8th Edition)

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UPC:
9780136015963
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2008-03-07
Author:
Michael R. Solomon
Language:
english
Edition:
8
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For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.