Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Consumer Behavior: Building Market Strategy
$71.71 - $89.64
- UPC:
- 9780071315128
- Maximum Purchase:
- 3 units
- Binding:
- Audio CD
- Publication Date:
- 2012-12-21
- Author:
- Del I. Hawkins
- Language:
- english
- Edition:
- International Edition
Consumer Behavior: Building Marketing Strategy
$166.20 - $207.75
Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
$1,240.81 - $1,551.01
Brand: Atomic Dog Publishing
Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy
$63.02 - $78.77
