Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
$1,240.81 - $1,551.01
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Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
- UPC:
- 9780071109154
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2008-01-14
- Author:
- Delbert I. Hawkins;David L Mothersbaugh;Roger J. Best
- Language:
- english
- Edition:
- 10th
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