This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Corporate Communication: A Guide to Theory and Practice
Brand: SAGE Publications Ltd
$19.56 - $300.00
(No reviews yet)
Write a Review
Write a Review
Brand: SAGE Publications Ltd
Corporate Communication: A Guide to Theory and Practice
- UPC:
- 9780857022431
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2011-04-06
- Author:
- Joep P. Cornelissen
- Language:
- english
- Edition:
- 3
Brand: SAGE Publications, Inc
The Theory and Practice of Corporate Communication: A Competing Values Perspective
$169.16 - $195.80
Community Psychology: Theory and Practice
$119.92 - $168.33
Community Counseling: Contemporary Theory and Practice
$20.37 - $41.86
Health Communication: From Theory to Practice
$94.88 - $115.66
Community as Partner: Theory and Practice in Nursing
$78.47 - $97.20
