Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
HarperBusiness
$15.43 - $31.59
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HarperBusiness
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- UPC:
- 9780066620022
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1999-07-07
- Release Date:
- 1999-07-07
- Author:
- Geoffrey A. Moore
- Language:
- english
- Edition:
- Revised
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