Designing Brand Identity: An Essential Guide for the Whole Branding Team

$24.90 - $31.12
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UPC:
9780470401422
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2009-08-31
Author:
Alina Wheeler
Language:
english
Edition:
3
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Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts