This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
E-Commerce 2009 (5th Edition)
Prentice Hall
$14.71 - $300.00
- UPC:
- 9780136007111
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2008-11-15
- Author:
- Kenneth Laudon;Carol Guercio Traver
- Language:
- english
- Edition:
- 5