E-Commerce Essentials

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UPC:
9780133544985
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2013-10-11
Author:
Kenneth C. Laudon;Carol Guercio Traver
Language:
english
Edition:
1
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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.