In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Gary Blake
$27.30 - $32.45
(No reviews yet)
Write a Review
Write a Review
Gary Blake
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
- UPC:
- 9780028626307
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1998-09-11
- Author:
- Gary Blake;Robert W. Bly
- Language:
- english
- Edition:
- 1
Brand: Holt Paperbacks
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
$15.51 - $45.46
Copywriting for the Electronic Media: A Practical Guide
$86.88 - $118.35
Brand: Wadsworth Publishing
Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)
$86.82 - $122.05
Brand: Bloomberg Press
Creating a Private Foundation: The Essential Guide for Donors and Their Advisers
$22.88 - $202.10
imusti
The Writers' and Artists' Yearbook Guide to Getting Published: The Essential Guide for Authors
$11.70 - $300.00
Althea Press
Aromatherapy for Beginners: The Complete Guide to Getting Started with Essential Oils
$11.70 - $21.11