Emotion By Design: Creative Leadership Lessons from a Life at Nike

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nikes singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insiders guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffmans three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike careerfrom intern to Chief Marketing OfficerHoffman led teams in shaping and expressing Nikes brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and peoplequite literally emotion by design. With fascinating stories about Nikes most famous campaigns, EMOTION BY DESIGN shares Hoffmans philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.