With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Ingwer Mark
$43.08 - $53.85
(No reviews yet)
Write a Review
Write a Review
Ingwer Mark
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
- UPC:
- 9780230340275
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2012-07-16
- Release Date:
- 2012-05-22
- Author:
- M. Ingwer
- Language:
- english
- Edition:
- 2012
Two Waves Books
The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
$39.60 - $48.50
Brand: AMACOM
Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs
$24.39 - $30.49
Harvard Business School Press
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
$26.29 - $32.86
New Harbinger Publications
The Emotional Eating Workbook: A Proven-Effective, Step-by-Step Guide to End Your Battle with Food and Satisfy Your Soul
$14.05 - $43.31
Harvard Business Review Press
How Customers Think: Essential Insights into the Mind of the Market
$12.09 - $57.57
Marketing: The Core
$16.00 - $20.00