With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Ingwer Mark
$43.75 - $62.98
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Ingwer Mark
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
- UPC:
- 9780230340275
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2012-07-16
- Release Date:
- 2012-05-22
- Author:
- M. Ingwer
- Language:
- english
- Edition:
- 2012
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