ESSENTIALS OF MARKETING takes you there --helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
Essentials of Marketing (Available Titles CengageNOW)
$25.22 - $300.00
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Essentials of Marketing (Available Titles CengageNOW)
- UPC:
- 9780324656206
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2008-01-14
- Author:
- Charles W. Lamb;Joe F. Hair;Carl McDaniel
- Language:
- english
- Edition:
- 6
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