Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Essentials of Marketing Research, 2nd Edition
$12.15 - $300.00
- UPC:
- 9780471412359
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2001-11-16
- Author:
- V. Kumar;David A. Aaker;George S. Day
- Language:
- english
- Edition:
- 2
Marketing Research Essentials, with SPSS
$21.27 - $70.86
Marketing Research (6th Edition)
$110.90 - $153.48
Marketing Research (7th Edition)
$16.48 - $57.85
Research as Resistance, 2nd Edition
$126.61 - $151.36
Essentials of Marketing Research: A Hands-On Orientation
$23.27 - $126.10
Essentials of Marketing Research (Book Only)
$271.65 - $307.35
Basic Marketing Research (4th Edition)
$22.31 - $434.97