Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Essentials of Marketing Research, 2nd Edition
$60.93 - $76.16
- UPC:
- 9780471412359
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2001-11-16
- Author:
- V. Kumar;David A. Aaker;George S. Day
- Language:
- english
- Edition:
- 2
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$34.39 - $42.99
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$345.12 - $431.40
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$71.94 - $89.93
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