Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company?s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Essentials of Marketing Research (Book Only)
$197.50 - $231.74
- UPC:
- 9780324593754
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2009-04-28
- Author:
- William G. Zikmund;Barry J. Babin
- Language:
- english
- Edition:
- 4
Exploring Marketing Research (Book Only)
$254.79 - $288.37
Marketing Research Essentials, with SPSS
$14.88 - $54.55
Essentials of Marketing Research, 2nd Edition
$9.06 - $300.00
Essentials of Marketing Research: A Hands-On Orientation
$14.86 - $177.73
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$14.64 - $80.02
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