Exploring Package Design (Design Exploration Series)

Brand: Cengage Learning

$96.67 - $120.84
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UPC:
9781401872175
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2005-12-05
Author:
Chuck Groth
Language:
english
Edition:
1
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Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.