Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Start With Whyhasledmillions of readers torethink everything they do in their personal lives, their careers and their organizations.

NowFind Your Whypicks up where Start With Why left off. Itshows you how toapply Simon Sineks powerfulinsightsso that you can find more inspiration at work -- and in turn inspire those around you.

Ibelievefulfillment is aright and not aprivilege. We are all entitled to wake up in the morning inspired to go to work,feel safe when were there and return home fulfilled at the end of the day.Achieving that fulfillment starts with understanding exactlyWHYwe do what we do.

As Start With Why has spread around the world, countlessreaders have asked me thesamequestion: Howcan I applyStart With Whytomycareer, team,companyor nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I createdthishands-on, step-by-step guidetohelp you findyour WHY.

With detailedexercises, illustrations, andaction steps forevery stageof the process,Find Your Whycan help you address many important concerns, including:

* What if my WHY soundsjustlike my competitors?
* CanIhave more than one WHY?
* If my work doesnt match my WHY, whatshouldI do?
* What if my team cant agree on our WHY?

Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book willhelpguideyou on a path to long-term successand fulfillment, forboth you and your colleagues.

Thank you for joiningus as we work together tobuild a world in which more peoplestart with WHY.

Inspire on!
--Simon