Franchise: The Golden Arches in Black America

WINNER 2021 PULITZER PRIZE IN HISTORY Winner 2022 James Beard Foundation Book Award [Writing] The stunning (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelains Franchise investigates the complex interrelationship between black communities and Americas largest, most popular fast food chain. Taking us from the first McDonalds drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both powereconomic and politicaland despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice. 8 chapter openers