Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
$17.43 - $300.00
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
- UPC:
- 9780201567557
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1991-09-17
- Author:
- Michael Gershman
- Language:
- english
Brand: Apress
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