Product Overview
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
$22.52 - $300.00
Shipping: 3.99$ per item
- UPC:
- 9780201567557
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1991-09-17
- Author:
- Michael Gershman
- Language:
- english
Brand: Apress
Traders at Work: How the World's Most Successful Traders Make Their Living in the Markets
$17.00 - $64.69
Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
$64.28 - $122.83
Is the American Dream Killing You?: How the Market Rules Our Lives
$12.12 - $300.00
