From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
- UPC:
- 9780070517820
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 1995-12-01
- Author:
- Neil Rackham;Lawrence Friedman;Richard Ruff
- Language:
- english
- Edition:
- 1
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