Global Strategy

Cengage Learning

$102.00 - $123.93
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UPC:
9780357512364
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
1/1/2021
Author:
Peng, Mike W.
Language:
English: Published; English: Original Language; English
Edition:
5
Pages:
562
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The worlds best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with todays time-starved students in mind -- present current topics in every chapter.