Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Brand: Palgrave Macmillan
$72.42 - $95.69
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Brand: Palgrave Macmillan
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
- UPC:
- 9781137021007
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2012-08-07
- Release Date:
- 2012-07-03
- Author:
- D. Sutton
- Language:
- english
- Edition:
- 2009
Brand: SAGE Publications, Inc
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