Good Luck: Creating the Conditions for Success in Life and Business

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesnt just come your wayits up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bestwo leading marketing consultantsthis simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secretto Maxs success lies in a story hisgrandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. Ina surprise ending, Good Luck comes full circle, offering the readerinspiration, instruction, and an engaging tale.