Hacking SaaS: An Insider's Guide to Managing Software Business Success

Perpetual software licensing is dead. In fact, todays college graduates are unlikely to encounter it in their careers. Thats because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitorsand its now the dominant business model for nascent and legacy software companies alike. The only problem? SaaSs rapid rise resulted in a fragmented understanding of best practices for this dynamic, powerful business model. Eric Mersch is here to change that. Informative, in-depth, and inclusive, Hacking SaaS leverages Erics twenty-plus years of executive finance experience to become the definitive book on managing SaaS business models. Erics three-part compendium clarifies SaaSs components and their relationship to financial metrics while empowering readers to unlock the power of SaaS, create strong data-driven cultures in their companies, and fortify business performance.