Hospitality Marketing Management

Wiley

$49.85 - $111.31
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UPC:
9781118988954
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
9/7/2016
Author:
Bojanic, David C.
Language:
English: Published; English: Original Language; English
Edition:
6
Pages:
384
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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.