Impossible to Ignore: Creating Memorable Content to Influence Decisions

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth theyll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other peoples memoryand impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audiences needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn todays intentions into tomorrows actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether youre giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to peoples hearts, stays in their heads, and influences their decisions. Its not just memorableits Impossible to Ignore.